An effective speaker thoroughly prepares for each time they speak, so they can speak with confidence because they know their audience, their subject and the speech is benefits their listeners.
After they have researched the audience and their subject they consider the type of speech they are going to make. Are they going to:
(a) impart information;
(d) make an after-dinner speech which might well incorporate all three, or perhaps just be something in a lighter vein ?
The above, in the main, covers the majority of speeches.
This comes very close to a lecture. However, many speakers do have to impart information so that listeners can form their own judgments. For example, a shop steward talking to the men in his union about the new rates is imparting information. A sales mana¬ger at a conference imparts information. A technician, talking about the technical aspects of his work, imparts information . . .
In a speech of this kind, some important points must be remembered.
(a) Don’t try to cram years of experience into twenty minutes. Preferably, take one aspect of your subject and deal with that thoroughly.
(b) You must be ruthless, and cut and cut. We often elaborate merely to show how able we are. Keep to your time-table, and leave the audience wanting more information. Better that than that the speech should fail because the audience has heard everything and under¬stood nothing.
(c) Don’t talk over the heads of the audience to prove your ability. Only deal with intricate technicalities if the audience understands
I once heard a speaker talking in public on aero¬dynamics and not half a dozen people in the audience knew what he was talking about. He could have sim¬plified matters considerably and cut out many words which only experts understand, or he could have re¬fused to speak to an audience not made up of aero¬dynamic engineers.
(d) An effective speaker makes every point clear. If you feel that you have not done so, you can repeat a part of your speech, but word it differently.
(e) However involved their subject may be, an effective speaker is not as dry as dust. They make their speech interesting. Anecdotes can be told to liven up the most difficult of subjects.
(ƒ) An effect speaker will summarize their main points both during the speech and at the end of the speech.
An effective speaker is able to speak with confidence when imparting information because they are delivering the speech for the benefit of the audience, not to impress them with their knowledge. They are providing worthwhile content.
In my next posts I will cover further the next 3 types of speeches.