Do your speeches end up with only a pair of tattered socks to show for all the effort and time?
After a presenter has gained attention and interest, convinced his listeners and activated desire, he has merely to close his speech by telling or showing his listeners how to proceed, and making it simple for them to do it.
People might believe and feel they ought to do things, nevertheless fail to, because a speaker fails to make it easy for them to take action.
For instance, a presenter who was in a training course for entrepreneurs, spoke one evening on Donate Blood for the Red Cross. The listeners surely thought and felt they ought to do this as they voted the speech the best one of the evening.
However next time, when the same speaker delivered another speech, he started by saying, “Last week you selected my speech on Donating Blood for the Red Cross the best of the evening. However I don’t believe it was a very good presentation. Do you realize the reason why? Mainly because not one among you gave a pint of blood to the Red Cross. I have been watching for your names in the newspapers.”
The speaker might have been somewhat responsible for this as he did not tell the people when and where to donate blood.
Be specific, especially when concluding a speech, as a college student (Bob Hill) was when he spoke on Donate Your Unwanted Clothes to the Indians. Robert was really serious. He was sincerely interested in Christian missions for the Indians. He finished his presentation by saying, “I’m planning to distribute a piece of paper now, as well as a pencil to anyone who requires it. On this paper write your name and address; plus the time I am able to “pick up your disused clothes in a truck next Saturday.”
This speech got results. Everybody in the large course signed the paper. And according to reports, he got “a few hundred dollars ” worth of clothing for needy Indians.
Robert Hill not only got the attention and curiosity of his audience, but he also convinced them, activated feeling, informed them exactly what to carry out and made it straightforward for them to do.
How much clothing would have been given if the speaker had simply said, “The first occasion you have send your disused clothing to the Indians?” That finish would not get a dirty handkerchief.
If he’d said, “Bring your old clothing to class Wednesday for the Indians,” he may gotten a well used sweat shirt or else a pair of ragged socks.
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