Public Speaking – 5 Effective Speech Closes

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There are many different ways that a speaker can close their speech. An effective speaker chooses the close that is best for the purpose of their speech and best reflects their personality.

Here are 5 closes that have proved effective in closing speeches:-

The Fear Close

Fear is a powerful emotion and can be used very effectively to achieve your purpose. Be careful to use it in a “positive” way – moving people from something that is bad for them to something that will be positive for them.

The speaker details the negative consequences of ignoring the speaker’s advice to “frighten” them into taking their advice e.g. – preventing heart attack, preventing crime, etc.

The Alternative Close

As the name suggests the audience is given a choice between two types of action. The speakers preferred action is spoken about in positive terms, while the alternative is portrayed in a negative way.

Foe example, in a political speech, the speaker may end their speech as follows: “will you take a gamble on unproven policies or are you going to continue to move forward with the party that has delivered on its’ promises.

The Question Close

A question at the end of a speech will mean the audience will remember it. They will go away trying to think of an answer to it. If it is given earlier in the speech the audience will probably have forgotten about it by the end.

The Give-Away Close

This is effective and commonly used where you are “selling” something e.g. subscriptions, donations, products etc. A discount or a bonus is given away if the listener takes a certain action. Combining it with a time deadline or a limited quantity will create greater urgency.

The Story Close

Stories can be effective in any part of the speech. To be truly effective the story needs to relevant and interesting. The best stories include a human interest element and contain some drama, suspense and action.

The close of the speech plays a vital role in leaving the audience with the right of impression. Many speakers use only one close because they become comfortable with it. An effective speaker uses the close that is most effective given the situation.
For further information please refer to my previous posts:

Effective public speaking closes
How to Prepare Your Conclusion

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