Public Speaking – Persuasive Speaking

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Persuasive speaking is used where you want your listeners to take a particular action. It could be a salesman “selling” you on the idea that you need life insurance or a charity asking for funding.

Being interested and believing in the cause you are presenting will help immensely in persuading others. You are more likely to speak with passion and enthusiasm. Listeners will respond positively to enthusiasm. However, the idea you are presenting must appear sensible and be of benefit to them.

You must be clear as to the purpose of your speech and the action you want your audience to take. Once you are clear what you want to prepare a forceful call to action at the end and an attention getting start.

The material used in a persuasive speech should either elicit one or more of the follwing;-
Attention, Interest, Desire, Action.

At the beginning you want to instantly get the audiences attention. This can be achieved by way of an icebreaker and a funny story. To continue to hold their attention a speaker will quickly let them know how the speech will be benefit them and/or why they should be interested in what is to follow.

In the main body of the speech there is a systematic method to “sell” the audience on your idea. Use up to five points and present the ideas work up to your most dynamite point. Each idea should be supported by:-
1. Facts – presented in an interesting and understandable terms – e.g in describing the amount of insects you could say that if all the insects in the world were collected and heaped up they would be 3 feet deep all over the world rather than saying there are trillions of insects.

2 Examples – That are relevant and close to home as possible

3. Illustrations – as up to date as possible rather than something that happened in the dark and distant past

Finish with your call to action. Make it clear and easy for your audience to respond. Once the call has been made stop talking and sit down. If there is applause you can stand up to acknowledge it.

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