Posts Tagged ‘persuasion’
Saturday, August 13th, 2011
Enthusiasm can be a powerful persuader in public speaking. Here is some information on enthusiasm.
Enthusiasm is not limited to the field of life insurance or to any other service. Its existence depends upon the attitude a person has. A menial service may inspire it. For instance, Raymond Middleton of Detroit became highly enthusiastic about hauling garbage. At the age of fifty-nine he retired from driving a city garbage truck after thirty-one years service. With tears in his eyes he said, “It’s hard to give up something you love. And this job I really love. At first I hated it but the longer I worked at it the more I grew to love it.”
This is a case of enthusiasm being stimulated by a person’s attitude. Nobody can be enthusiastic about work, a speech, or anything else if he is ashamed of his service. But he becomes enthusiastic when he feels his service is really beneficial to people. And when he feels his service is the most important activity in the world he adds more voltage to his enthusiasm.
No one will be enthusiastic unless he wants to be. A company order that “Everyone must be enthusiastic at his work,” will not stimulate enthusiasm, for it depends upon the willingness of an individual.
A full-blooded American Indian, for instance, who was in a business and professional speaking course, could not be enthusiastic when he spoke because he had always been taught to shun enthusiasm. This Indian was not the kind who would shout war whoops as he swung a tomahawk. He talked more like a timid schoolboy on his first date. Finally he told the instructor that all his life he had been taught not to be enthusiastic. And he believed he should not. Naturally with such a mental attitude he could not speak dynamically.Other people, some well-educated, confuse enthusiasm with fanaticism. A fanatical speaker loses control of his emotions. His speaking becomes ridiculous or repulsive rather than persuasive for most listeners. But who would object to the type of enthusiasm that Coleman Cox described: “Inspired by reason, controlled by caution; sound in theory; practical in application; reflects confidence; spreads good cheer; raises morale; inspires association; arouses loyalty, and laughs at adversity.”
This is the type of enthusiasm a speaker needs.
People who are “naturally” enthusiastic are that way because of habits they have developed, perhaps unconsciously. But those habits can be developed consciously until they become natural qualities of a personality.
Have you ever tried to consciously develop enthusiasm? My next post will reveal someways that can be used to do this.
In the meantime if you want to be a successful presenter or public speaker you can try oout our free 7 day e-course by entering your name and email into the box on the right.
Saturday, July 9th, 2011
So what makes a good quotation to use in public speaking to build credibility and convey your message?
Answering the following questions may help a speaker choose suitable quotations:
1. Will most of the people in my audience know by reputation the person I quote?
2. Will they accept him as an expert or an authority on my subject?
3. Is the quotation I plan to use closely related to my subject? Does it really support my point?
4. Is the quotation reasonably short? Does it make good sense? Easy to understand?
5. Is this quotation too well-known; has it been used so often -it has become trite? (Examples: “Birds of a feather flock together — Honesty is the best policy,” etc.)
6. Are these the most effective quotations I can find? With a little more effort could I find better ones?
Usually the most useful quotations are statements made by authorities on a subject. At the best, a quotation is merely an opinion, and to be most effective it should be expert opinion.
Willie Jones, the “juke-box kid,” may know as much about dancing as Arthur Murray. But a quotation from Murray on that subject would probably be more impressive than one from Willie.
A local pastor, William Smith, may know as much about dy¬namic preaching as Billy Graham. But a quotation from Graham would probably be more effective.
When a speaker does quote an unknown or little-known per¬son he should tell the audience briefly why this person’s state¬ments should be accepted. For example: Jim Evans, who, by actual count, caught five times more fish last year than anyone else in town, says . . . Or, Lowell Abbott, who has just completed his fortieth year as a banker, says . . .
A quotation may have the wisdom of a sage or the beauty of a symphony, yet if it is not accepted by the audience it has no value for that group. Prejudice, immaturity, or closed minds may cause an audience to reject authoritative statements. Many peo¬ple are especially touchy, even unreasonable, when listening to speeches about politics, religion, or social customs. “If he said that I wouldn’t believe it, even if it is true!” springs from a closed mind. But a wise speaker will understand his audiences, and will quote from authorities who will cause his listeners to nod yes instead of no.
Quotations should be reasonably short and to the point. Long ones tire an audience. Besides short statements are more easily remembered.
Quotations are a powerful way to persuade your audience when used effectively. If you are want to be a more effective speaker at work or in public enter your details in the box to the right and receive our free e-course over 7 days to help you achieve that goal.
Saturday, June 18th, 2011
Here is a great tip on how to make stories come alive when giving a speech.
A few speakers have discovered that substituting, through creative thinking, persons they really know for characters in a story helps make those characters more realistic and vivid for listeners.
Take the story of Fats for example. Most likely you already know at least one Five-by-five, don’t you?
Is he called Charlie, Jack, Tubby, Buster, Bill? In your thoughts observe him at length. Hear him talk, see him walk. Sense his character as totally as possible. Next as you talk about Fat Samples keep visualizing your Buster.
Good-by, Buster. Look at you parking cars in Atlanta.
And who couldn’t see the attractive Maxine on Mental Television? 120 delicious pounds, nicely curved and packaged. A dazzling, brown-eyed, honey-combed, Atlanta peach.
Perhaps she is the girl across the street. Or somebody you knew once . . . Britney . . .. Jean . . . Cheryl . . . Penelope?
Next by means of imagination, the public speaker senses the situation as Cupid fires his arrows. As he visualizes and feels as vividly as he can while he discusses Fats and Maxine, the story “is brought to life” for him and for his listeners.
Obviously the theory would be the identical for any other story.
A speaker ought to change a published story in his own words, not like a formal composition or perhaps a legal document, but just like a person would really talk to a buddy over a backyard wall. A successful public speaker makes his stories live by showing them in natural talking-pictures of living;
Observe this story which was told by Tom, a freshman in a university speech course:
Last week I was surprised to get a ‘phone call from one of the most popular girls on the campus.
She invited me to take her to a big party – a campus affair.
I ran out and bought her a fifteen dollar orchid.
And when we got to the party she asked me if I knew why she had wanted me to bring her.
I told her I didn’t know.
Then she said it was because she had been going with two fellows and didn’t want to ask either of them for fear of hurting their feelings.
“Where I came from they’d call me the ‘fall guy’ in this situation,” I said.
“Oh, don’t feel that way about it, Butch,” she replied.
Then she said, “Your orchid is nice, Butch, but it is rather small.”
Small! A fifty dollar orchid small?
I had a miserable time that evening.
Then, when I took her home, I looked at my watch and exclaimed, “Oh, it’s past twelve o’clock, and I promised my wife I’d be home before midnight!”
In my next post I’ll speak about the point of story and compare it with other ways to tell this story. If you want to learn to speak with confidence check out our free e course by entering your details in the box to the right.
Tuesday, May 24th, 2011
How do you feel when you are about to speak in front of an audience?
When a public speaker walks out in front of an audience believing that, as opposed to being on trial, he and his ideas are completely acceptable, his self-confidence immediately begins motivating this positive condition. Of course his liking and respect for the audience prevents his self-confidence from turning into severe or reaching the stage of egotism.
Confidence builds more confidence. Notice just how this functions when a team has a significant rally in a baseball game. 2 or 3 batters hit the baseball, yet another walks. The successful spirit is there. With extra self-confidence and eagerness the batters step up to the batting zone. The opposing pitcher will lose some self-confidence. He thinks about the clubhouse and a bath. He sees his name in the losing column on the neighborhood sports page. Every one of these influences have got their effects.
Likewise, whenever a public speaker steps out on a platform already possessing a winning spirit, his attitude definitely promotes that result. Obviously the opposite outcome is suggested when he arrives beaten just before he begins.
We see a victor as being a content, pleasant, smiling person. Notice a team which has only just lost a significant baseball competition. The players are an image of gloom, dejection, and defeat. But look at the delighted winners! In a somewhat comparable manner, a public speaker that feels himself to be a winner will appear like one. His smile, nevertheless, will come from deep inside. It will be natural, not added on. There will be nothing artificial or insincere about him because he has a deep affinity for his subject matter, and an keen want to discuss it with listeners he likes and sincerely respects.
Any “put on” manner will be resented by audiences. As Cecil B. DeMille said, “Affectedness in speech is the worst fault of all … Be yourself; your individuality is the most precious thing you possess. Let your voice be forthright and honest.”
Be your finest natural personal self.
When we purposely try to replicate somebody, or proceed through our life playing a part as though we were perpetually in a play, our personalities basically do not ring true, and dislike instead of persuasion is the outcome of our speaking endeavors.
If you want to learn more about speaking with ease to any size audience, please check out our e-course by entering your details to the right of this post.